Ia‚Orana!

I am often asked whether professional athletes can drink HIRO˙ Energy or not, since they have to follow such strict rules about banned substances. U.S. athletes can now down as much HIRO Energy as they’d like, thanks to recent tests by ConsumerLab.com!

ConsumerLab.com bases their testing on World Anti-Doping Agency regulations, the body that governs most drug testing in sports. HIRO Energy passed with flying colors, meaning athletes across the country can drink up without worrying about how it may affect their test results.

You‚ll find the ConsumerLab.com certification in the Press Room at TahitianNoni.com. This is fantastic news and will open thousands of new doors for IPC’s.

Two New Compounds Isolated in Noni Fruit From Tahiti
That Were Previously Unknown to the World

Provo, Utah - August 23, 2007 ˆ Tahitian Noni International announced today that two new phytochemicals have now been identified in noni fruit from Tahiti that were previously unknown to the world. In a peer-reviewed study published by the prestigious Journal of Natural Products*, TNI‚s Research and Development team of Shixin Deng, Afa Palu, Brett West, Chen Su, and Bing Nan Zhou reported that two completely new compounds, as well as seven other known compounds isolated in the study, exhibited good anti-inflammatory effects. Besides the two new compounds, three of the seven known compounds were isolated for the first time in the noni fruit.

Noni fruit from Tahiti is the basis for TAHITIAN NONI® Juice, the number-one selling noni juice product in the world. „For years, people have been drinking TAHITIAN NONI Juice for its healthful benefits,‰ stated Brett West, director of Noni Benefits Research. „We are now beginning to isolate the specific compounds within the juice that are responsible for those benefits. We have also isolated two new compounds that are not found anywhere else in the world.‰ The two new compounds identified have been given the names Tahitianin A and Tahitianin B by their discoverers.

With the largest noni research center in the world, Tahitian Noni International is committed to investigating, isolating, and documenting the benefits of the noni superfruit from Tahiti. Recent studies have shown that TAHITIAN NONI Juice supports the immune system, increases energy, and is high in antioxidants that are beneficial to the human body. A double-blind human clinical trial confirmed that TAHITIAN NONI Juice helps maintain cholesterol at existing normal levels.

Tahitian Noni® products may be ordered from a Tahitian Noni Independent Product Consultant, by catalog, by visiting www.TahitianNoni.com , or by calling 1-888-869-9254.

*Journal of Natural Products, 2007, Vol. 70, pages 859 ˆ 862. Published by the American Chemical Society and American Society of Pharmacognosy

About the Company
Tahitian Noni International is a global, research-driven products company that was the first to introduce the benefits of the noni plant to the world outside Tahiti. Founded by two food research scientists in 1995, the company is a leader in the discovery, development, manufacturing, and marketing of noni-based products including beverages, beauty and spa products, weight management lines, and animal nutrition. Headquartered in Provo, Utah, Tahitian Noni International has manufacturing facilities in the United States, Germany, Tahiti, Japan, and China; and sales offices in more than 30 countries worldwide.

Press coverage gets people‚s attention, no matter where it comes from. But when it‚s some of Europe‚s most-read magazines, it can really help pique a prospect‚s interest!

Below you can check out the latest flurry of press from Europe. The Tahitian Noni® brand is all over the media, including placements for HIRO˙, TePeomä®, Moéa®, and Skin Supplément˙ products.

Whether you email them, print them, put them into presentations, or just talk about them, make sure you use these article as conversation starters every chance you get!


Sweden

Metro Göteborg
August 2007
Circulation: 83,600
Featured: Moéa Body Soufflé Lime & Papaya

Metro Skåne
August 2007
Circulation: 62,100
Featured: Moéa Body Soufflé Lime & Papaya

Hennes
August 2007
Circulation: 46,000
Featured: Skin Supplément Oatmeal and Coconut Soaps

Modette
August 2007
Featured: Featured: Skin Supplément Oatmeal and Coconut Soaps

Topp Hälsa
August 2007
Circulation: 20,000
Featured: HIRO Energy

Frida
August 2007
Circulation: 50,000
Featured: HIRO Energy

Tara
August 2007
Circulation: 93,000
Featured: Moéa Body Soufflé Lime & Papaya

MÃ¥ Bra
August 2007
Circulation: 132,000
Featured: Featured: Skin Supplément Oatmeal and Coconut Soaps

Germany

Body & Mind
June 2007
Circulation: 47,000
Featured: The energy-boosting benefits of noni

Brigitte
June 2007
Circulation: 772,936
Featured: The benefits of noni, and TePoemä Complete Calming Moisture

Für Sie
July 2007
Circulation: 477,702
Featured: Moéa Body Soufflé Vanilla & Gardenia and Lime & Papaya

Norway

Costume
September 2007
Featured: Moéa Fullness & Volume Shampoo and Conditioner

Elle
August 2007
Circulation: 50,000
Featured: HIRO Energy

KK
August 2007
Circulation: 38,000
Featured: TAHITIAN NONI Juice

Mascara
August 2007
Circulation: 38,000
Featured: HIRO Energy