For the second year in a row, Tahitian Noni® products made a huge splash backstage at the Tony® Awards. Last year it was Moéa® that stole the show, and this year HIRO˙ grabbed all the attention.

The Tony Awards were held on June 10, 2007 at Radio City Music Hall in New York City. Backstage in the celebrity gift lounge, HIRO sat among some of the world‚s best-known and swankiest brands: Altoids, Marchon, Nespresso USA, Ziamond, Carlos Falchi, Chantelle, Nivea, Kumi KooKoon, Invicta, and more.

More than a dozen A-list celebrities stopped by our table throughout the day. Once they tried HIRO, they were extremely interested in hearing more about noni and Tahitian Noni International as a company. Check out what they had to say:

* Harry Connick Jr. sampled HIRO Energy, pumped his fist, and exclaimed, “Now I feel like I can lift a building!”

* Jane Kranowski (30 Rock) was in a playful mood, opting for a whole can of HIRO Mobility rather than a sample cup from the HIRO ice luge.

* Tameka Foster (Usher’s fiancée) exclaimed, „I’m going to give these HIRO drinks to Usher!‰ When Usher came back stage, he requested a sample of HIRO Energy.

* Phylicia Rashad (A Raisin in the Sun) was familiar with noni and interested to hear how HIRO helped the immune system. She sampled HIRO Vitality.

* Donny Osmond sipped HIRO Vitality to recover from his delayed flight from Utah to New York. He had fun watching the drinks go through the HIRO ice luge.

* Anika Noni Rose (Dreamgirls) was delighted to learn that noni (her middle name) is the main ingredient in HIRO.

* Rainn Wilson (The Office) requested a can of HIRO Mobility which he sipped as he walked through the lounge.

* Zach Braff (Scrubs) sent an assistant to get him a can of HIRO Energy as he hung out in the green room waiting for the show to begin.

* Christina Applegate (Sweet Charity) requested a can of HIRO Energy to help her through her long day of Tony rehearsals.

* Marcia Gay Harden (Angels in America) and her daughter sampled HIRO Energy.

* Neil Patrick Harris (How I Met Your Mother) sampled HIRO Energy and exclaimed, „This is wicked!‰

* Ben Vereen (Wicked) couldn’t get enough HIRO. He came by before and during the show to sample HIRO Energy and HIRO Vitality.

* Bebe Neuwirth (Chicago) sampled HIRO Mobility because she thought it might help in her recovery from hip surgery.

HIRO‚s appearance at the Tonys also generated tons of media attention. Highlights include:

* EntertainmentWeekly.com ˆ Maybe the best placement of all! Editors said, “This was probably the coolest table at the gift lounge. The Tahitian Noni people had their own ice luge where you could sample any of the three flavors of the HIRO healthy beverage by pouring it down a funnel that was frozen into the block of ice.”

* OK! Weekly - The article “Best Backstage” highlighted celebrities in attendance at the Backstage Lounge and includes an image of actress Marcia Gay Harden and her daughter with a can of HIRO Energy.

* BroadwayWorld.com - Featured HIRO as one of the gifts Tony presenters and co-hosts received at the 2007 Tony Awards.

* Newswatch 50 ˆ Highlighted HIRO as one of the gifts in the gift bag noting that all celebrities received a six month supply of HIRO.

* WOAI-TV (NBC, TX) ˆ Named HIRO as one of the gifts in the $35K gift bag noting that all celebrities received a six month supply of HIRO.

* Playbill.com ˆ Noted HIRO as one of the gifts in the gift bag noting that all celebrities received a six month supply of HIRO.

This is absolutely amazing brand exposure for HIRO! Where else will you find a product that gets so much coverage while providing you with the opportunity to build your own business? I hope you‚ll use these photos, quotes, and coverage as you introduce people to HIRO products, and as you build your business every day.

Ia‚Orana!

HIROË™ has made another important press appearance, this time in the May 15 edition of Beverage World magazine. Beverage World is read by 34,000 trendsetters in the beverage management industry, which includes experts in marketing, distribution, production and purchasing.

The highlight lauds HIRO‚s functional benefits and mainstream appeal. „Noni juice has been well known among health food consumers for its functional benefits,‰ said editors, „and now it‚s going mainstream in the form of three new ready-to-drink energy drinks. Named after a Tahitian legend, HIRO builds on the known benefits of the noni fruit and serves as an extension of Tahitian Noni International‚s juice line.‰

This article can be a great source for telling consumers about HIRO‚s benefits and purpose. Beverage industry experts are paying attention, and so will your customers!

Ia‚Orana!

The second wave made its latest stop in Japan, where IPCs gave HIROË™ and the TNI Advantage program an incredible reception. HIRO launched on May 18, and then Kelly Olsen and the Japan market leadership took the new products on a 10-city tour that resulted in major coverage: television, internet, magazines, newspapers and more!

How excited is Japan for the launch of HIRO? To give you an idea, they PRE-SOLD more than 1000 Advantage Packs and over $1,000,000 of HIRO products! And that was before HIRO even arrived in the country. Now that the product has officially launched, IPCs both old and new are excited and ramping up their businesses to take advantage of the momentum.

Below you‚ll find photos from the opening, as well as a sampling of some of the HIRO press coverage. The excitement˜not to mention businesses and bonuses˜continues to grow as HIRO spreads across the globe. Next stop: Taiwan!